North America Investment Association (NAIA)

Hong Kong Dongguan Trade Mission 2019

North America Investment Association (NAIA) is Canada's forerunner in developing the Belt and Road markets. To promote Canadian exports, NAIA will organize a very promising Trade Mission to visit Hong Kong and Dongguan of the Guangdong Province of China in June, 2019. The Hong Kong Dongguan Trade Mission 2019 is a well-planned two stop trade mission targeting very promising markets.

• BRIFE (HK) 2019 targets vast markets with great potential

Firstly, NAIA will organize a Canada Pavilion to participate in the second Belt & Road International Food Expo (BRIFE 2019) to be held in Hong Kong on June 11-13, 2019. The Belt & Road covers over 4.3 billion population having economic growth of 6.28% per annum, double-fold of average worldwide rate. This huge and rapidly growing emerging market is Canada's most promising market for export expansion.

BRIFE 2019 targets potential buyers in the three major market segments: (1) buyers from countries along the Belt and Road including Southeast Asia, South Asia, the Middle East, Central Asia, Russia, Eastern Europe, etc.; (2) buyers from Mainland China; and 3) local buyers in Hong Kong. Hong Kong is a super-connector with a well-developed entrepot trade. With the high-speed rail and the Hong Kong-Zhuhai-Macao Bridge, Buyers from mainland China, especially the Guangdong-Hong Kong-Macau Greater Bay Area, can easily visit and buy in Hong Kong. Therefore, the size of Hong Kong's local food and consumer goods market cannot be ignored. Especially, while the Canada-China relationship has been rapidly frozen recently, Canadian companies can take advantage of Hong Kong’s unique entrepot position, and its many trading companies to expand their exports to China.

BRIFE 2019 is expected to attract about 15,000 professional visitors/buyers from 50 countries. It has six Theme Zones. The Agrifood Zone, Food & Drinks Zone, Wine & Spirits Zone, and Halal Food Zones attract global food trade buyers, such as importers and exporters, wholesalers and retailers, chain food stores, restaurants and hotels, to meet the diversified food needs of life, health and fashion around the world. The Professional Services, Equipment & Investment Zone invites relevant investment promotion agencies in the countries and regions along the Belt and Road to highlight investment environment and cooperation projects, and to explore opportunities for B2B and G2B investment and cooperation projects. The Food & Catering Franchise Zone provides a springboard for overseas brands and international franchises to enter the Belt and Road markets.

• Dongguan can be Canadian agrifood distribution centre in Greater Bay Area

Secondly, NAIA will hold the Canada-Dongguan Trade Fair at the Dongguan International Convention and Exhibition Centre on June 15-16, 2019 with the support of Dongguan Economic Development Corporation (DEDC) and Dongguan General Chamber of Commerce (DGCC). Dongguan is one of the first open cities in China. In recent years, it has transformed from a famous world factory to an innovative city.

In 2018, Dongguan's GDP reached RMB 827.8bn, and private economy accounts for 49.6% of Dongguan’s GDP; its economic growth was 7.4%; total import and export reached RMB 1341.8bn, of which imports were RMB 546.3bn. With very vital economic development and foreign trade, Dongguan is Canada's best target market for expanding exports.

Dongguan people have a higher than average living standard in China. They tend to love Canadian food products. However, Canadian agri-food products has very small share in the Chinese market. The Canada-Dongguan Trade Fair will give Canadian companies a very good opportunity to showcase Canadian high quality food products and other services and products. There are many import/export companies and wholesale companies in Dongguan. They can distribute the Canadian food products to other cities and towns in the Greater Bay Area.

• The most cost effective and beneficial Trade Mission
• Big saving on trade show expenses

NAIA has successfully negotiated a 50% discount on booth fee for Canada Pavilion’s exhibitors in BRIFE (HK) 2019. Dongguan General Chamber of Commerce promises to pay for the rental of trade show facilities and long distance bus transportation fee from Hong Kong to Dongguan, and provide free lunches and dinners to Canadian delegates. The Canadian delegates only need to pay for their hotel charges.

• Maximum exposure to most potential buyers

Canada Pavilion will have an Excellent location at BRIFE (HK) 2019. Maybe it will be located right at the main entrance like last year, attracting most professional buyers to visit and talk with Canadian exhibitors’ booths.

Canada Dongguan Trade Fair is specifically held for Canadian and Dongguan exhibitors. No other countries’ exhibitors to compete with us.

• More chances to meet pre-selected group of buyers

Many professional buyers from dozens of catering and hospitality associations of Guangzhou and other cities in the Greater Bay Area plan to visit BRIFE (HK) 2019. The organizer of BRIFE will provide the match-making service and make arrangements for Canadian exhibitors to meet those pre-selected group of buyers.

In Dongguan, DGCC has more than 35,000 private corporate members, many of which are importers and exporters, wholesalers and retailers, chain food stores, restaurants and hotels. DGCC will also provide the match-making service and make arrangements for Canadian exhibitors to meet those pre-selected group of buyers.

• More chances to get media exposure

A lot of news agencies, such as CCTV, China Daily, Hong Kong Commercial Daily, etc., will attend and fully report BRIFE (HK) 2019. The organizer of BRIFE will pick some Canadian exhibitors with featured food products for interview by the news agencies. Media exposure will enhance their corporate image and promote their products.

For details about BRIFE (HK) 2019, please see attached ‘BRIFE information 2019’ .

To register a booth, please contact Noah Huang:  Tel: 1-604-279-1812   Cell : 1-604-671-9682

Email: info@naiacanada.com, yihuang138@hotmail.com    Wechat: noahh9682